Commercial intelligence

Sales Executive Dashboard

Revenue performance, margin quality, pipeline health and growth opportunities in one decision-ready view. The story moves from enterprise outcomes to the regions, products and actions driving them.

Illustrative data · As of 30 June 2026
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Revenue is ahead of plan, but growth quality is uneven across regions. Year-to-date revenue is 7.6% above last year and 3.2% ahead of target. UAE and Saudi Arabia drive 74% of growth, while margin pressure and slower enterprise conversions need attention.
Executive priority · Protect profitable growth
Revenue i
AED 48.6M
▲ 7.6%
vs. AED 45.2M last year · 103.2% of target
Gross margin i
31.8%
▼ 1.2 pts
below 33.0% target · discount pressure in enterprise deals
Target attainment i
103.2%
▲ 3.2 pts
three of five regions above target
Win rate i
27.4%
▲ 2.8 pts
enterprise win rate improved to 24.1%
Sales pipeline i
AED 78.4M
▲ 12.3%
3.1× coverage against next-quarter target

Revenue is consistently above plan, with momentum building in Q2

Monthly revenue versus target · AED millions

Actual Target
5.0 4.5 4.0 3.5 Jul Sep Nov Jan Mar May Jun June revenue AED 4.9M · +8.4%

Three regions are above target, while Qatar needs recovery action

Revenue target attainment by region

UAE
112%
Saudi Arabia
107%
Kuwait
102%
Oman
96%
Qatar
88%
UAE + Saudi Arabia = 74% of year-to-date growth

Enterprise remains the largest revenue engine

Revenue contribution by customer segment

AED 48.6M total revenue
Enterprise44%
Mid-market25%
SMB17%
Public sector10%
Other4%
Enterprise revenue grew 11%, but gross margin declined 2.4 pts due to higher discounting and solution-delivery costs.

Pipeline coverage is healthy, but late-stage conversion is the key risk

Open opportunity value by pipeline stage

Qualified
AED 32.6M
42%
Proposal
AED 23.4M
30%
Negotiation
AED 14.1M
18%
Commit
AED 8.3M
10%
Coverage ratio3.1×
Avg. deal sizeAED 420K
Sales cycle62 days

Cloud and analytics products are driving the strongest growth

Top product families by revenue and growth

Product Revenue Growth Margin Target
Cloud Solutions AED 13.8M ▲ 18% 35% 108%
Data & Analytics AED 11.4M ▲ 15% 38% 111%
Managed Services AED 9.6M ▲ 7% 31% 102%
Cybersecurity AED 8.1M ▲ 5% 29% 98%
Hardware AED 5.7M ▼ 9% 18% 86%

Three commercial priorities require action this quarter

Prioritised by revenue and margin impact

01
Enterprise margin erosion Discounting and delivery costs reduced enterprise margin by 2.4 pts.
Highimpact
02
Late-stage pipeline leakage Negotiation-to-close conversion is 6 pts below target.
Highimpact
03
Qatar target gap Current revenue attainment is 88%, with two large renewals at risk.
Mediumimpact
Protect marginIntroduce deal-level margin floors and approval thresholds.
ConvertRun executive deal reviews for the top 15 opportunities.
RecoverLaunch a focused renewal and upsell plan for Qatar.